Hey, I'm Nicky, founder of The Copy Lab.
Here's the bite-size version of how I got here:
I've always been drawn to advertising, with some of the earliest books to hit the shelf being inked by Dave Trott and the Godfather himself, Ogilvy.
Their work, words, and stories captivated me. I wanted to be just like them — a big swinging-dick Creative Director who wore impeccable suits and drank whiskey from the top shelf only!
However, I got sidetracked…
A severe panic attack catapulted me into a world of anxiety and dread that swallowed me whole for a decade, ensuring every ounce of energy I had was required to get my health - and life - back on track.
Throughout this process, writing became my therapy…
I could sit at the typer for hours and create something beautiful from something awful.
The words I wrote were for me — and me alone. Yet, as I began to get better and finally put the pieces of an excruciatingly complex puzzle together, I felt compelled to share my hard-learned lessons in the hope others wouldn't make the same costly mistakes I did.
When writing, I put an altogether different spin on anxiety and mental health...
I infused my words and stories with bold humour, analogies and metaphors to captivate and engage readers.
As a result, articles climbed the ranks on Google, with some claiming that coveted no.1 spot.
I was also recognised as a Top Writer on Medium for both Humor and Mental Health — an unlikely duo if ever there was one!
And my personal blog was recognised as one of the best by Healthline.
Most importantly, I helped thousands transform their relationship with anxiety through my writings and hundreds through my various programs. However...
My intention was never to do this work forever.
The weight of someone's mental health is a heavy burden — especially when you intimately understand what they are experiencing to the point you can feel their pain.
Throughout much of this period, I moonlit as a copywriter, which I found to be incredibly liberating...
All I had to do was do the work, do it well, and get paid.
Agency owners sent me their work because they knew what I'd send back was to the highest standard — and it would make them look good to their clients.
Writing is where I excelled.
Combine that with a background in research and a fascination for human behavioural psychology - akin to Kanye's fascination with Kim - and you have all the components required to excel at copywriting.
And so, I decided to create my own little copy shop, which you're so kindly visiting today. However…
The Copy Lab is more than a Copy Shop.
It's about creating long-term partnerships built on exceptional results-driven copy to ensure the growth and longevity of your business.
It’s about creating the good life, which is why The Copy Lab's primary focus is Direct Response Copywriting.
Direct Response is where the action is — where the money is made!
No bullshit. Results driven.
So, if you're a solopreneur or a small business with a BIG personality looking to pimp out your current copy to generate more leads, sales, and revenue, then don't give it a second thought...