Musings on Life, Business, and the Creative Process.
Why Email Drives SIGNIFICANTLY More Revenue Than Socials (Hint… It’s all to do with intimacy)
Most brands treat email like an afterthought. Big mistake. While social media fights for attention in public, email builds intimacy behind closed doors. And when done correctly, it becomes the most reliable, profitable, and controllable revenue channel your brand has.
The Holy Grail of Email Marketing: Why Automation is Everything.
Why email marketing automation is KEY to running a highly profitable e-commerce store.
Meet the Jacket That Sells Out Faster Than Oasis.
Paynter Jacket Co. has gathered a massive cult following. Let's look at how they did it.
Your Quick & Dirty Essential Guide to Winning BFCM Week.
A dirty guide to ensure you get the best possible results from BFCM.
Case Study: Email Revenue Soars 369% in Just Two Weeks (11X in 5 Months)
Are you leveraging the full potential of email for your e-commerce brand?
Enough with the Boring, Unoriginal, Soulless Copy.
Learn from a True Master of creativity...
Case Study: How The Copy Lab Helped Spinoza Triple Email Revenue in 30 Days.
Give us 30 days, and we'll transform your email into a highly profitable asset.
Can I have your number, please?
Is SMS key to unlocking significantly more revenue for your e-commerce business?
The Self-Help Trap: Have We Got Passion & Purpose All Wrong?
What do rubber mats, passion and purpose, and self-help have in common?